AGENCY: The Robot Co.

PHOTOGRAPHER: Dorothy Hong

MARKET: Indianapolis

At W Live 2025, we had the incredible opportunity to produce a cutting-edge activation that highlighted Google’s latest advancements in AI, cloud technology, and immersive experiences. Attendees engaged with interactive displays and live demos, exploring how Google’s tools are transforming work, creativity, and daily life. We also brought the excitement of live conversations to the the activation with fireside chats featuring WNBA stars A'ja Wilson and Kelsey Plum. The booth also had appearances from WNBA Commissioner Cathy Engelbert and rising star JuJu Watkins. Our activation not only spotlighted Google’s leadership in tech but also celebrated the empowerment of women in sports.